Old Blog, New Install
All rightee then. Here we are, Epiphany already, and I’m just now managing to write this post because a wild impulse at the New Year had me completely re-doing my online real estate, creating a new sister site with accompanying journal.
See, I was considering my business plan for 2010 when the clouds parted, the heavens opened, and the perfectly obvious smacked me right upside the head. I need to have two sites if I’m selling two different services (copy writer/editor and social media marketing assistance). Is this not what I myself have been saying over and over? Niche clarity /communicability is the key to the kingdom.
I would link you to those earlier writings discussing said niche theory, but in the process of moving over the past week, I managed to lose almost all previous posts on the blog. I did make an effort to retrieve them, and the nice folks at my new hosting company tried hard to help, but it was hopeless. No matter. Never mind.
I do have the few most recent entries, however, and will upload them after this one goes up, just for the record. How fragile a record can be, especially in cyber space! You can either obsess about protecting your stuff, or you can get over it and move on.
Oh, and here’s the coolest thing. First off, I mulled over domain name possibilities for the new site, and right away came up with InboundMarketingAssistant.com – a bullseye description of my social media marketing services! Figured that had to be a sign.
Anyway, I’m pleased to have made this communications improvement for my company. Now, you can get help with writing the English language in one place, and explore your possibilities for social media marketing in another. This blog will continue in my accustomed groove, talking about virtual assistance and how it works both for the professionals in my field and for the clients who use their services. My other journal will focus on social media and inbound marketing. I’m thinking about limiting the posts there to 200 words. I’m so weary of long essays, aren’t you? If content is king, brevity is queen.
So that’s my nutshell. A new year, a new website, a renewed optimism. Hoping you share my faith that we’ll all make good choices and reap reassuring benefits in ’10.



