I don’t know much at all about Sté Kerwer, and I don’t know what Dukeo means or how you pronounce it, but this post is my first-ever blog review, written at the request* of said Sté, simply because of his unmistakable brilliance and charm.
Let’s consider the brilliance first. The site at Dukeo.com is plain in design, if not borderline ugly, but this serves nicely to focus attention on the content. And the content is breathtaking.
Posts are published hourly (yes, sometimes 10 or more a day) and though they deal with the oh-so-familiar topics of Blogging and Making Money Online, they do so with refreshing directness and simplicity. Following this blog amounts to ongoing abundant education in all things related to doing business online: education that is delivered with straightforward generosity. The sheer volume of information provided over the past two years since Dukeo was born is a ginormous treasure and gift to internet entrepreneurs of every stripe.
(Note that there is no searching this blog. I always appreciate being provided with a Search box.In this case, perhaps it’s part of the blogger’s business model: you have to subscribe to keep up. Sté?)
Nonetheless, the many posts I read at Dukeo as I filter through my Triberr stream are consistently authoritative and well-written. As to the latter quality, Kerwer is French, yet writes in near-perfect English. Writing ogre that I am, I have no problem forgiving his very occasional mistakes.
Now, as for Kerwer’s charm, let me put it this way. We love to bandy words about like authenticity and transparency, but how often do we see these wonderful traits in real-life action? Beyond the theories, most of us are still stuck in artifice, our unspoken agendas oozing at the corners of online interactions, as we try to be friendly but really just want to make a buck.
Not that Kerwer doesn’t want to make money: his dedication to it is front and center. And he’s been highly successful. But he really doesn’t talk much about his riches. He participates in the trenches with us, not above us. He’s obviously working very hard, earnestly seeking best practices, interested in others’ opinions, and always innovating.
Dukeo.com personifies that ever-so-rare ideal of truly social leadership. If business and the internet intersect in your world, you need your regular dose of Dukeo to stay on top.
* Note that it was not a personal request, but it was easy to say yes to his social media message even before I knew it was a contest. Just sayin’.