Perfecting the Tools for CMS

Marcus Sheridan, that ferocious Sales Lion who bootstrapped his swimming pool company from failure to mega-success through inbound marketing, has written a definitive post on the state of internet services to small businesses – on the large scale, anyhow. It’s a comprehensive comparison of WordPress to HubSpot. If you’re not familiar with those brands, at the risk of oversimplification, we can say that WordPress is a tool for building websites with easy maintenance, and HubSpot is the same, with a number of analytical add-ons. They are different approaches to Content Management; i.e., they are Content Management Systems.

Please check out Sheridan’s post now. I’ll wait.

Okay, so did you read the article as well as the comments? If you’re online and seeking to promote your business, chances are good you use either WordPress or HubSpot. Did this article open up to you new avenues that your company may wish to explore? If you’re using WP, do you sense a lack of measurement data? If you’re on HubSpot, do you yearn for more design flexibility?

Apart from the specific brands, the issue is really about the question: what’s more important, visual (sensual) attractiveness or search engine compatibility?

Another way to say it: what matters more, the impressions of the people who visit my site or how well my site performs technically?

This is a good question to ask your own business. No decision is right or wrong. It’s a matter of what will work for you. Just about everyone will decide they need a careful balance of attractive design and technical efficiency. And then the question becomes: what is the right balance for me? Hopefully, your internet consultant will help you find your winning formula.

But it’s interesting that our real need, after all these years, is still not met. We need an easy way of website building and maintenance that spans the enormous range of tastes but also functions with technical excellence and returns vast arrays of useful data.

I guess we’re still getting there. HubSpot will introduce new design capabilities at the end of the upcoming summer. I love HS, and am eternally grateful to them for all the education they have afforded me – for free. Still, I must admit my own sites are WP. And this is not just because I can’t afford HS’s serious fees. I don’t want to submit to their design restrictions.

I’m really not a fan of mega-corporations or monopolies, so to me, an ideal world would let me design on WP and track via HS. Which is indeed possible (through HS), but at very large-sized prices.

In sum, we’re at a curious stage in our internet evolution. Small business needs the net to survive, but that includes a fearsome learning curve. Smoothing out that curve would be in the interest of not only small businesses, but all of the economy. Because if small business booms, everything else does too.

Many more of us will be working independently in the decades to come. We’ll skip the commute and work from home, or we’ll create our own companies. Our representation online must be easily manageable.

I think we can count on the techno-wizards to come up with improvements soon enough. They’ve never failed us before!