Among the many conundrums solo business people must face is the constant question whether to stick with what you’re doing right now or to take some initiative to change and grow.
Every business has to strike a balance between getting the work done and dreaming up new ways to get it done better. But for solo workers, who lack the team decision-making available in other organizations, the individual person has to cover all the bases and make all the choices.
For virtual assistants, who work in partnership with their clients, often performing routine tasks or all wrapped up in the details of execution, making sure to spend time on your own business initiatives can be difficult. Available hours are all taken up with client work. But we’re business owners, and no one else is going to make sure we survive if we don’t do the job ourselves. If we get busy and let working in the business dominate, then we’re not working at all on our business.
And then what happens is that perfect storm of a day when you find yourself client-less and clueless. You had plenty of work, but then a new trend took away everyone’s attention while you had your nose to the grindstone. You keep bringing in clients at the same low rates you’ve always offered, but then your accountant tells you you’re in the hole. Or you dropped out of blogging in favor of sleeping while you had loads of work, and now that several of your projects are wrapping up, you wonder where your new clients will come from. [Read more…]